Finance leadership with technological roots

Finance× Technology× Strategy

I help organisations turn Finance into a stronger strategic advantage through automation, data, digital transformation and disciplined execution.

Where I create value

Three disciplines. One operating model.

The strongest transformations happen when financial rigour, technology and leadership move together.

01

Finance

Strategy, FP&A, controlling, performance management, cash discipline and decision support.

02

Technology

ERP, automation, cloud, data architecture and scalable operating processes.

03

Strategy

Building teams, simplifying complexity and turning change into measurable business outcomes.

My approach

Grow more with the same resources.

First stabilise the operation. Then automate the work that creates friction. Finally, reinvest the capacity released into analysis, strategic projects and growth.

01

Control

Reliable data, clear ownership and disciplined execution.

02

Automate

Remove repetitive work and reduce closing and reporting effort.

03

Scale

Use the capacity released to support better decisions and growth.

Let’s connect

Finance should not just report the business. It should help shape it.

sergio@sergiomartin.es